How the colours are used

Red is the university's main colour and is used in the logo. This colour should always be used at 100% colour intensity. To reflect the university's dynamism and breadth, there are seven additional secondary colours in a total of 23 shades. All colours may be used alone and be dominant. However, they should be used to such an extent and in such a way that Malmö University remains clearly identifiable as the sender and the profile's consistency is maintained.

To ensure that our communication is accessible, it is important to take into account the contrast between text and background colour. If the contrast is too low, the recipient may have difficulty reading the text. Approved contrast values are specified in the text below. If you wish to use other text colours from our palette, you are responsible for ensuring that the correct contrast values are maintained.

Cherry red färg.

HEX: E4022D CMYK: 0 100 80 0 RGB: 228 3 46 Does not currently meet accessibility requirements for text.

jade green färg.

HEX: 02615B CMYK: 88 36 58 32 RGB: 0 174 162 Use with white text.

Clover färg.

HEX: 55AD4B CMYK: 69 3 88 0 RGB: 85 173 75 Use with black text.

Natural green färg.

HEX: B6D6A7 CMYK: 35 1 44 0 RGB: 182 214 167 Use with black text.

Honeydew färg.

HEX: DEECD5 CMYK: 17 0 22 0 RGB: 222 236 213 Use with black text.

Grape färg.

HEX: 453777 CMYK: 80 80 0 28 RGB: 69 55 119 Use with white text.

Lilac färg.

HEX: 968EB8 CMYK: 40 40 0 14 RGB: 150 142 184 Does not currently meet accessibility requirements for text.

Heather färg.

HEX: C8C3DC CMYK: 20 20 0 7 RGB: 200 195 220 Use with black text.

Turquise färg.

HEX: 00AEA2 CMYK: 77 0 44 0 RGB: 0 174 162 Use with black text.

Aqua färg.

HEX: 98D1C9 CMYK: 45 0 26 0 RGB: 152 209 201 Use with black text.

Mint färg.

HEX: E1F1EF CMYK: 15 0 8 0 RGB: 225 241 239 Use with black text.

Deep blue färg.

HEX: 1E4589 CMYK: 98 78 13 2 RGB: 30 69 137 Use with white text.

Neptune färg.

HEX: 7790C0 CMYK: 59 39 7 1 RGB: 145 151 194 Does not currently meet accessibility requirements for text.

Steel blue färg.

HEX: B1C1DF CMYK: 35 20 4 0 RGB: 177 193 223 Use with black text.

Mandarin färg.

HEX: EF7748 CMYK: 0 64 73 0 RGB: 239 119 72 Use with black text.

Peach färg.

HEX: F9C0A3 CMYK: 0 32 36 0 RGB: 249 192 163 Use with black text.

Sand färg.

HEX: FCE0D2 CMYK: 0 16 18 0 RGB: 252 224 210 Use with black text.

Berry pink färg.

HEX: A9115F CMYK: 26 100 26 15 RGB: 169 17 95 Use with white text.

Pink färg.

HEX: EA649F CMYK: 2 74 2 0 RGB: 233 106 164 Use with black text.

Bubblegum pink färg.

HEX: F5BCD8 CMYK: 1 36 0 0 RGB: 245 188 216 Use with black text.

Pale blossom färg.

HEX: FBE0EE CMYK: 0 18 0 0 RGB: 251 224 238 Use with black text.

Sunflower yellow färg.

HEX: FFE000 CMYK: 0 8 100 0 RGB: 255 224 0 Use with black text.

Soft yellow färg.

HEX: FFEC83 CMYK: 0 5 59 0 RGB: 255 236 131 Use with black text.

Vanilla färg.

HEX: FFF7D0 CMYK: 0 2 25 0 RGB: 255 247 208 Use with black text.